As an Account Planner in Advertising, the strategy behind this new Miracle Whip ad is genius to me. They know that people either have a love or hate relationship with Miracle Whip, and they know that they won't be able to change your mind if you hate it. But they found a way to get you involved and talking about their product anyway . They've created a conversation about Miracle Whip of all things. It's now becoming a national debate. Love it? Or hate it?
So, the question is. Which side are you on?
Tuesday, March 1, 2011
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You're cute. I love your advertising posts the most. Seriously though. Miss you dear! xo
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